Project Soul
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A performance storefront for a fast-moving gaming brand — clean, dense, and built to move product across multiple titles.

Revenue
$22K+
Timeline
5 days
A storefront that had to feel like an esports drop.

A storefront that had to feel like an esports drop.

Visuals.gg needed a site that matched the energy of the community — clean, dense, and unapologetically pro-gaming. Every screen had to feel curated, not templated.

A product feed, redesigned as a launch surface.

A product feed, redesigned as a launch surface.

We rebuilt the product grid around large-format cards, quick-view drawers, and category filters that stay out of the way. Checkout is a two-tap flow with saved payment methods.

One codebase, every title.

One codebase, every title.

A game-agnostic architecture lets the team spin up a new title landing page in under an hour. New drops go live from the CMS without touching the deploy pipeline.

$22K+ in week one and still scaling.

$22K+ in week one and still scaling.

The storefront hit six figures within the first two months post-launch. Bounce rate dropped by half against the previous site, and the community reach numbers were unlike anything the team had seen before.

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$0+
in first week
Capitolium
Capitolium