A cinematic launch site for a landmark collaboration jersey — editorial pacing, museum-grade product photography, seamless checkout.
A jersey that carried a city's history.
Toulouse FC and Stade Toulousain came together for a one-off collab jersey. The site had to sell the piece and honor the story behind it — a museum, a shop, and a manifesto all at once.
Editorial pacing, product-first hierarchy.
Long-form chapters — Les Arcades, L'héritage des Capitouls — sit between product moments. The jersey is always three scrolls away, always in view, always the star.
Zero-friction checkout, French-first.
Localized copy, French payment rails, size-guide overlays that never leave the page. The whole surface loads under a second on mobile — which is where most of the traffic came from.
$284K+ in the first year.
The drop sold through and the site kept converting for months after launch. A collab that could have been a one-week press moment became a year-long revenue line.
