A brand-first e-commerce launch for a functional candy brand — built to convert casual scrollers into repeat buyers in the first week.
A candy brand that had to feel like a movement.
Trenchies came to us with a distinctive product and a launch date. The build had to hit day one with a full storefront, brand story, and PDP that made $30 candy feel obvious. No stock templates, no compromise.
Product-first, motion where it counts.
We designed the site around the product photography — oversized hero shots, tactile grain, and micro-motion that made every scroll feel intentional. Type set tight, whitespace controlled, cart friction removed.
Fast on every network.
Hand-coded, edge-deployed, and hooked into Whop for real-time inventory. Lighthouse over 95 across mobile and desktop at launch — critical for a paid-traffic-heavy playbook.
$135K+ in the first seven days.
The site went live on schedule, held up under launch-day traffic, and converted well above category benchmarks. Six figures inside week one and the storefront still runs the same architecture today.
